Gabby On The Go! Tour
Project Type: Social Campaign
Inhouse for DreamWorks Animation
Programs Used: Illustrator, Photoshop
Description: Gabby's Dollhouse a colorful children's series is about a young girl named Gabby who uses magical cat ears to shrink herself into her cat-themed dollhouse. She has adventures in the dollhouse with her best friend, Pandy Paws, and other kitty characters. The Gabby On The Go! tour took visitors on a journey (inspired by the popular animated television series) across the United States during the summer and fall of 2023. I created 90+ assets in support of the promotion and communication of the event.
Project Type: Social Campaign
Inhouse for DreamWorks Animation
Programs Used: Illustrator, Photoshop
Description: Gabby's Dollhouse a colorful children's series is about a young girl named Gabby who uses magical cat ears to shrink herself into her cat-themed dollhouse. She has adventures in the dollhouse with her best friend, Pandy Paws, and other kitty characters. The Gabby On The Go! tour took visitors on a journey (inspired by the popular animated television series) across the United States during the summer and fall of 2023. I created 90+ assets in support of the promotion and communication of the event.
The campaign started with a teaser for fans to know something with Gabby was coming. GOTG's theme was travel, so I incorporated elements that were reminiscent of the series with distinct clues about what the tour would be centered around.
The teaser post was followed by an Instagram grid stunt which included 15 graphics that were consecutively posted to create one full image. Each post informed followers about another city Gabby would be in.
