Social Currant
Project Type: Illustration, Iconography
Programs Used: Illustrator, Procreate
Description: Gen Z-run B2B agency, Social Currant, wanted a character illustration library they could pull from for future clients. My goal was to create simple, vector-based designs to fit Canva’s 4 color criteria so Social Currant could easily adjust color palettes to their client’s brand. I achieved this by only focusing on the most important features of every character, and meticulously sectioning off each color to be cohesive no matter what palette the asset was changed to.
Project Type: Illustration, Iconography
Programs Used: Illustrator, Procreate
Description: Gen Z-run B2B agency, Social Currant, wanted a character illustration library they could pull from for future clients. My goal was to create simple, vector-based designs to fit Canva’s 4 color criteria so Social Currant could easily adjust color palettes to their client’s brand. I achieved this by only focusing on the most important features of every character, and meticulously sectioning off each color to be cohesive no matter what palette the asset was changed to.
